Copywriting & social media contents

Bracingwords was born on Instagram.
It stemmed from the will to share witty insights on linguistic anecdotes which most of the times we take from granted.

Posts length is not excessive and the choice of words is willingly poor of technicalities. It should take no more than 2 minutes to read a post and immediately understand it. The overall idea is to encourage users to want to know more about their language.

From the very beginning, the chosen strategy was to adopt a friendly and ironic ToV: the user is directly invited to reflect upon and to participate in a given conversation, as if they were talking with an acquaintance.

I managed the organic contents for the Facebook pages of Hosteras and BenItalia, which are accommodation booking websites for hotels and other properties in Sardinia and throughout Italy respectively.

Over the years these pages have become a sort of travel blog, which was not included on the original website, and entertained users with useful and interesting advice, including destinations to visit and accommodation spots.

The main strategy was to focus on a wide audience, communicate with a warm and friendly ToV and maintain a gender-neutral language.